About Us – Neetacha Spices

Our Founders’ Story

Atul and Charu turned their shared passion for wellness and innovation into Neetacha Spices—a brand that blends science with tradition. Partnering with the National Research Centre of Seed Spices (NRCSS) under the Government of India, they pioneered cryogenic processing in spices, ensuring unmatched quality, purity, and health benefits.

Their journey reflects more than entrepreneurship—it’s about farmer empowerment, rural development, and building Brand India globally.

Anjali Karandikar

Associate Partner

As an Associate Partner at Neetacha, I bring a diverse background with a B.Com degree, a Post Graduation Diploma in Foreign Trade (PGDFT), and a qualification in Early Childhood and Care Education (E.C.C.Ed). My career includes significant experience as a Senior Commercial Officer in Exports at Batliboi International Ltd. for four years, where I was responsible for banking, documentation, and customs and excise management. Later, I shifted to the education sector, working as a teacher for four years, which further expanded my skills and perspectives.

Why Neetacha?

Superior Flavor & Color – Retains natural essence
2x Essential Oil Retention – Maximum nutrition & potency
4x Aroma – Authentic, powerful spice experience
35–40% Less Consumption – More value per pinch
99% Microbial Free – Safer & healthier
Long Shelf Life – Freshness that lasts

Business Idea

Post pandemic, people’s life-style of all age group has noticeably changed round the globe. They have become more wellness conscious and demanding for authentic ethnic as well as fusion food and healthy snacks, which are free from adulteration to enable them, maintain their energy & immunity levels. India has the largest foodie population in the world, which is growing steadily @ 14.2% CAGR in near terms. Herbs &. Spices are immunity booster, mostly antioxidant treating many health conditions besides offering exquisite aroma, texture and taste without adding extra fat and calories to the food. A pinch of its quantity vitiate or enhance the taste of cuisine.
Cryogenics is a ‘State of Art Technology’ using liquid nitrogen (LN2) as cooling agent, grinds Herbs & Spices at temperature ranging between Zero to (-)196 degrees Celsius. It helps cutting down Oxidation (evaporation) of Essential Volatile Oil to produce finer & better quality products, “the soul of spices” with all the nutrients and aroma intact, thereby, help build brand India image globally.

Atul Tandon

Founder & Designate Partner

With 40+ years of leadership in Strategic Sales & Marketing across Automotive, Farm Energy, and FMCG sectors, Atul combines deep technical expertise with strategic foresight. An Agricultural Engineer with management credentials from Symbiosis, IIMs, and XLRI, his vision goes beyond business—he aims to empower rural India, support farmers, and align with national missions like Aatmanirbhar Bharat and Make in India.

Charu Tandon

Founder & Designate Partner

A university rank-holder with a post-graduate degree in Human Sciences, Charu brings over a decade of expertise in the knowledge industry. Passionate about community empowerment and sustainability, she is committed to crafting Wellness Premium Spices through Cryogenic Technology that preserves purity, flavor, and nutrition.

Anjali Karandikar

Associate Partner

Execution Of The Start-Ups Business Model And Idea

We would initiate sustained activities to position brand NEETACHA as Premium Cryogenic Spices and Healthy Nutri Meals both in B2C and D2C segments. Based on initial response, we’ll go offline too, through distribution channel. Cryo based State of Art Technology is used by us, which is innovative & unique for the Spices Market in India.
Saliency
1. B2C, D2C Model
2. To attract customers we’ll promote through Instagram, Twitter, Google, LinkedIn etc. and other social media platforms.
*We’ll use influencer marketing to promote the spices within households.
* We’ll also promote through Government Marketplace.
*We would also promote and distribute Neetacha Nutri-Meals Products through other distribution channels in phase2
3. Distributor Channels for both Domestic & Export Market

Under advisory and incubation with CCS NIAM, Ch. Charan Singh National Institute of Agricultural Marketing (A Government of India Undertaking)

Since day one, we’ve been working tirelessly in order to expand our product offerings and make our customer experience even better. We’re proud of how far we’ve come yet remain committed to performing even better.
All our raw materials are carefully selected. Delivery options and payment methods generous and flexible. Browse through our product gallery and experience shopping in a very pious atmosphere with Neetacha for yourself. Please don’t hesitate to contact us with questions, comments or suggestions.

Competitive Advantages

Cryogenic Spices

Colour | Flavour

of Essential Volatile Oils

Reduced by 35% – 40%

Purity

with More Antioxidants

Normal Spices

Colour | Flavour

of Essential Volatile Oils

Reduced

CFU Bacteria, Fungi & Other Harmful Organisms

Assured

Team & Advisors

Dedication. Expertise. Passion.

An organization’s culture is a combination of natural personality, beliefs and values of the founding team.
Neetacha has provided a rendezvous for group of friends, who had once studied, worked and/ or lived together for many years before flying off to pursue different careers in respective fields of specialization until now, to return and form a stronger team to work together in the pursuit of excellence and customer service.
Team Neetacha has a stronger bonding with the farming community and Bharat in many ways and developed a distinct eye for quality. We are committed to pass ‘No Defect’ to a Customer whether internal or external, as the team has professionals with diverse skill sets and competencies bringing synergies together and maintaining a good balance in the chain of procurement of raw material, processing, packaging, logistics, sales & marketing and customer satisfaction.